11 best AI visibility tools in 2026

Key takeaways

• Of the 11 tools, 10 name 6 to 13 AI platforms, and Rankscale claims "17+ AI engines." Semrush names ChatGPT, Perplexity, and Gemini "and more."
• Entry prices run from $9 a month (AEO Vision Lite) to $300 a month (Scrunch AI Starter, month to month), and Profound publishes no paid price.
• Otterly.ai sells Google AI Mode, Gemini, and Claude as paid extras on top of base plans.
• Ahrefs and Semrush bundle AI visibility into their SEO plans, and Ahrefs also sells Brand Radar AI on its own from $199 a month.
• In my October 2026 trial, Profound ran each of their 50 prompts once per engine. In 5 of 7 Gemini disagreements, my 3 runs on October 14 all named the client, while Profound's single run on October 15 did not.
• A tool shows where you stand. Changing what AI platforms say takes content, pages, and placements, which you either staff or hire.

At a glance

How I chose

1. Tracking is the job. Each pick exists to show how AI platforms mention and cite your brand. I left out marketing agent platforms with tracking as a small bundled feature.
2. Platforms are named. I list only the AI platforms each company names on their own site.
3. Prices are dated. Every price comes from the company's own pricing page, checked when this guide was last updated. Where a company publishes no number, I say that.
4. Agency fit is checked. I note one workspace for many clients, white label, or agency pricing only where the company's own page says so.
5. Testing is stated. I trialed Profound hands on in October 2026. The other entries rest on each company's own site.

What a hands on trial of Profound showed

In October 2026 I ran their trial for a client brand and compared it with my own measurement, which runs each question 3 times on ChatGPT and Gemini, and once on Google AI Mode, on each measurement day. Profound ran each of their 50 prompts once per engine on October 15, 2026, in the United States, on the trial tier. Of those 50, 14 matched my own questions.

• One snapshot hides the cause. In 2 of the 14 questions, Profound got no AI Overview at all, while my own Google AI Mode run the day before named the client. From one snapshot you won't know whether Google skipped the Overview that minute or left your brand out.
• Gemini is where the two disagreed. In 5 of 7 Gemini disagreements, my 3 runs on October 14 all named the client, while Profound's single run on October 15 did not.
• Name variants matter. The trial's name list did not yet include the client's brand variants on that run, so some mentions were not counted.

These are trial tier results for one client, so repeat key prompts on any tool before acting on one result.

1. Profound

Best for: Enterprise marketing teams that want tracking plus AI agents that draft and stage the fixes.

• What it is: Profound is an AI marketing platform. Their homepage headline reads "The AI marketing platform to win in," followed by an engine name.
• AI platforms covered: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, and Google AI Overviews.
• Pricing (tryprofound.com/pricing): a free trial of 7 days with 50 prompts run daily. The trial runs on ChatGPT, Gemini, and Google AI Overviews. Enterprise is custom, with no published number.
• Built for agencies: Profound lists agencies as a solution category. I did not open that page, so I don't describe it here.

Strengths

• Agents that draft work, rewrite pages that lose citations, and stage them in your CMS for approval.
• Analytics on how AI bots view, cite, and refer to your pages.

Considerations

• No published price between the free trial and custom Enterprise.
• The trial covers fewer AI platforms than the full product.

2. Peec AI

Best for: Marketing teams and agencies that want a published monthly price.

• What it is: Peec AI describes themselves as "AI search analytics for marketing teams." You set up prompts, add competitor brands, and track how AI platforms describe and recommend you.
• AI platforms covered: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI on every plan. Enterprise adds Claude, Grok, DeepSeek, Qwen, Mistral, Meta AI, and Perplexity.
• Pricing (peec.ai/pricing): Starter $95 a month, Pro $245 a month, Advanced $495 a month, and Enterprise at a custom price. An annual option is mentioned without a price. A free trial is offered.
• Built for agencies: yes. Peec AI has a For Agencies page and points GEO agencies to separate agency pricing, which I did not open.

Strengths

• Suggested prompts with search volume to help you pick what to track.
• Exports to CSV, Looker Studio, and an API.

Considerations

• Claude, Grok, DeepSeek, and Perplexity are listed for Enterprise only.

3. Otterly.ai

Best for: Marketing teams and agencies that want to start tracking for under $30 a month.

• What it is: Otterly.ai is an AI search monitoring tool. They call it a content intelligence platform for AI search.
• AI platforms covered: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Google Gemini, and Claude.
• Pricing (otterly.ai/pricing): Lite $29 a month for 15 prompts, Standard $189 a month for 100 prompts, Premium $489 a month for 400 prompts, and Enterprise custom with a minimum of 1,000 prompts. Annual billing takes 15% off (Lite $25 a month). Google AI Mode costs $9 to $149 a month extra, Gemini $9 to $149, and Claude $29 to $439, depending on tier. A free trial is offered.
• Built for agencies: Their site names agencies as a segment and runs an agency partner program. I did not find a list of features for many clients.

Strengths

• Content audits, briefs, and prompt research alongside tracking.

Considerations

• Google AI Mode, Gemini, and Claude are paid extras, so the headline price does not cover every platform.
• Lite includes 15 prompts and Standard includes 100.

4. Scrunch AI

Best for: Agencies that want every client in one workspace, with client logins limited to their own brand.

• What it is: Scrunch AI calls their product "The AI Customer Experience Platform." It tracks prompts, topics, and entities, shows which sources AI platforms rely on, and serves pages built for AI agents to read.
• AI platforms covered: ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode, Google AI Overviews, and Meta AI.
• Pricing (scrunch.com/pricing): Starter is $300 a month on monthly billing, or $250 a month billed annually. Growth $500 a month, or $417 billed annually. Enterprise is custom. Extra seats start at $25 a month. A free trial of the Starter plan runs 7 days with no credit card.
• Built for agencies: yes. Scrunch AI offers one workspace for all clients, environments preloaded with competitor data for each new client or prospect, guest access for clients to their own data, and an agency partner program with referral commissions up to 20%.

Strengths

• Reporting you can share through Looker Studio.

Considerations

• Starter has the highest entry price here, at $300 a month on monthly billing.

5. AthenaHQ

Best for: Teams that want a free tier to start and a long named platform list.

• What it is: AthenaHQ is an AEO and GEO platform whose homepage promises to help brands "See, Act, and Win on AI Search and Beyond." It tracks visibility, recommends content changes, and analyzes citation sources.
• AI platforms covered: "11+ platforms including: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Claude, Grok, DeepSeek, Meta AI, Mistral, and AI Mode."
• Pricing (athenahq.ai/pricing): Essential is free with 300 credits. Starter is $295 a month on monthly billing with 3,600 credits, and annual billing takes 17% off with no dollar figure shown. Enterprise is custom.
• Built for agencies: yes. AthenaHQ lets you manage multiple brands from one platform, offers discounted licenses that agencies bundle with their own services, routes leads to certified agencies, and assigns an Agency Growth Manager.

Strengths

• A free Essential tier with 300 credits.
• An agency program with leads, certification, and monthly office hours.

Considerations

• Only one paid price is published (Starter), and Enterprise is custom.
• Plans are sold in credits (3,600 a month on Starter), so check how many credits your prompts use.

6. AEO Vision

Best for: Agencies that run short pitch projects on prospects and convert them into retainers.

• What it is: AEO Vision calls their product an "AI Search Visibility Platform." It tracks prompts, discovers competitors, shows which Reddit threads AI platforms cite, and tracks sponsored placements inside AI answers.
• AI platforms covered: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, and AI Overviews.
• Pricing (aeovision.ai/pricing and aeovision.ai/agency-pricing): Lite $9 a month, Solo $99 a month, Growth $299 a month, and Enterprise custom. Agency Starter is $399 a month billed annually at $4,788 for 300 active prompts, and Agency Pro is $799 a month billed annually at $9,588 for 650 active prompts. No free trial was found.
• Built for agencies: yes. Every agency plan includes unlimited clients and projects, daily checks, client deliverables you can download, and pitch projects of 7 days for prospects.

Strengths

• Reddit citation insights and tracking of ads inside AI answers.

Considerations

• Agency plans cap active prompts across the whole account, shared by every client.
• Agency plans are billed annually, and no free trial is listed.

7. Rankshift

Best for: Brands and agencies that want a 30 day trial.

• What it is: Rankshift is an AI visibility tracking tool. It covers prompt tracking, citation analytics, sentiment, content briefs, and crawler activity.
• AI platforms covered: ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, Mistral, and Meta AI.
• Pricing (rankshift.ai and rankshift.ai/pricing): Starter $82 a month, Professional $189 a month, and Business $425 a month, billed annually, with 150, 350, and 850 prompts a day. Annual billing is shown as saving 10%. Enterprise is custom. Every plan lists "Track all LLMs," unlimited projects, and unlimited seats. A free trial runs 30 days with no credit card.
• Built for agencies: yes. You can create one workspace per client inside a single subscription and give each client access to their own.

Strengths

• A free trial of 30 days with no credit card.
• One workspace per client, with client access.

Considerations

• These are annual rates, and monthly billing costs more.

8. Indexly

Best for: Marketing teams, SaaS companies, and agencies that want tracking plus agents that publish content and social posts.

• What it is: Indexly is an AI search visibility platform that also runs agents for content, social, forums, and ads, aimed at turning visibility into traffic and leads.
• AI platforms covered: ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Overviews.
• Pricing (indexly.ai/pricing): Starter $99 a month, Growth $299 a month, and Scale $499 a month, billed monthly. Annual billing takes 17% off. No free trial is stated.
• Built for agencies: yes. Indexly offers white label resale under your own subdomain, with separate pages for white label, affiliates, and agency partners.

Strengths

• Content, social, and forum agents in the same product.
• Analytics that split organic and AI referred traffic by platform.

Considerations

• Every plan bundles tracking with content, social, and forum agents.
• No free trial is stated.

9. Rankscale

Best for: Agencies, publishers, and SEO teams running many brands from one hub.

• What it is: Rankscale calls their product "The AI visibility platform for agencies and enterprise teams." It tracks visibility scores, rankings, sentiment, and citations, and runs page audits.
• AI platforms covered: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Muse Spark, Copilot, DeepSeek, Mistral, and Grok. Their homepage claims "17+ AI engines" in total.
• Pricing (rankscale.ai/pricing): Essentials $17 a month, billed yearly only. Pro $99 a month, or $84 billed yearly. Pro+ $229, or $195. Growth $385, or $327. Enterprise $780, or $663. A custom plan has no published price. Pro can be tried for free, and a demo is offered.
• Built for agencies: yes. You oversee all brands from one hub, and the Growth plan adds affiliate commissions, client discounts, and access to their agency directory.

Strengths

• The largest engine count claimed on this page.
• A full published price ladder up to Enterprise.

Considerations

• The entry plan is yearly only.

10. Ahrefs Brand Radar

Best for: Teams already paying for Ahrefs who want AI visibility next to their SEO data.

• What it is: Ahrefs Brand Radar is a feature inside the Ahrefs SEO platform. It tracks custom prompts, brand mentions, and citations against competitors. It also tracks AI traffic, and mentions on YouTube, TikTok, and Reddit.
• AI platforms covered: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, and Claude.
• Pricing (ahrefs.com/pricing): tracked AI prompts are included on every core plan from Lite at $129 a month, with 150 checks a month on Lite, 300 on Standard ($249 a month), and 600 on Advanced ($449 a month). The full Brand Radar AI research tool is a separate subscription from $199 a month. Custom prompt packages start at $50 a month for 2,500 checks. A free AI visibility checker gives a preview.
• Built for agencies: the pages I read list no agency mode. The Brand Radar page points to Letaido, a third party tool, for bulk prompts and dashboards across many brands.

Strengths

• AI visibility next to Ahrefs SEO data.
• Daily, weekly, or monthly tracking frequency.

Considerations

• For many brands, Ahrefs points to Letaido, a separate tool.

11. Semrush

Best for: Teams already on Semrush for SEO that want prompt tracking in the same account.

• What it is: Semrush sells AI search tracking inside their SEO plans. Their paid tiers above the SEO plan are labeled "SEO + AI Search."
• AI platforms covered: ChatGPT, Perplexity, Gemini, and more, per their pricing page.
• Pricing (semrush.com/pricing/seo-ai-search): the SEO plan is $139 a month, or $117.33 a month billed annually, and lists AI search performance, AI sentiment, and custom prompt monitoring. Daily prompt tracking starts with Starter (SEO + AI Search) at $199 a month, or $165.17 billed annually, with 50 prompts a day. Pro+ is $299 a month, or $248.17 billed annually, with 100 prompts a day. Advanced is custom with unlimited prompts. A free trial runs 7 days.
• Built for agencies: partly. The pricing page sells white label reports ($20 a month), a listing on Semrush's Agency Partners platform ($90 a month), and extra users from $45 a month.

Strengths

• AI Search tracking in the same account as your SEO data.
• Published prices for every tier with AI features, from the SEO plan up.

Considerations

• Daily prompt tracking starts at Starter ($199 a month), not the SEO plan.

How to choose by situation

• Choose Profound if you're an enterprise team that wants agents to draft and stage fixes, and you're fine talking to sales for a price.
• Choose Peec AI if you want a published monthly price and the platforms on their standard plans cover your buyers.
• Choose Otterly.ai if you want to start for $29 a month and add platforms as you need them.
• Choose Scrunch AI if you're an agency that wants every client in one workspace with guest access for each.
• Choose AthenaHQ if you want a free tier and a long named platform list, and credit pricing suits you.
• Choose AEO Vision if you're an agency that pitches prospects with short projects.
• Choose Rankshift if you want a 30 day free trial with no credit card.
• Choose Indexly if you want content, social, and forum agents in the same product, or white label resale.
• Choose Rankscale if you run many brands and want the largest claimed engine count.
• Choose Ahrefs Brand Radar if your team already pays for Ahrefs.
• Choose Semrush if your team already pays for Semrush and wants prompts tracked in the same account.

Should you buy a tool or hire an agency?

Buy a tool if someone in house will act on what it shows. Changing what AI platforms say takes other work: writing pages they cite, fixing schema, and getting your brand onto the third party lists they pull from. Profound and Indexly add agents that draft some of it, and you still approve and publish.

Hire an agency if nobody on your team owns that work, or if you want it done for you. Ante Agency is one option, shown with the same fields as the tools above.

Ante Agency

Best for: brands that want AI search work done for them.

• What it is: Ante Agency is a founder led SEO, AEO, and GEO agency. Abigail Nathan leads every account with a small team that works inside the client's marketing team.
• AI platforms covered: ChatGPT, Gemini, and Google AI Mode, tracked weekly and included in the engagement.
• Pricing (anteagency.ai/pricing): $6,000 a month flat, on 3 month contracts that renew.
• Built for agencies: not applicable. Ante Agency is the agency.

Strengths

• The person you talk to is the person doing the work.
• One published price, with weekly tracking in the engagement.

Considerations

• $6,000 a month costs more than any tool's entry plan here.
• Contracts run 3 months at a time.

Frequently asked questions

How much an AI visibility tool costs

Published entry prices on November 4, 2026 ran from $9 a month (AEO Vision Lite) to $300 a month (Scrunch AI Starter, month to month). AthenaHQ has a free tier, and Profound publishes no paid price. Ahrefs and Semrush bundle AI visibility into their SEO plans. Ahrefs includes tracked AI prompts from $129 a month and sells Brand Radar AI on its own from $199 a month. Semrush starts daily prompt tracking at $199 a month.

How many AI platforms each tool covers

Rankscale claims "17+ AI engines" and AthenaHQ lists "11+ platforms." Each entry above gives the full list in the company's own words.

Which tools are built for agencies

Scrunch AI, AthenaHQ, AEO Vision, Rankshift, Indexly, and Rankscale state agency features on their own sites, from one workspace for many clients to white label resale. Peec AI points agencies to separate agency pricing, Otterly.ai runs an agency partner program, and Profound lists agencies as a solution category. Ahrefs points agencies to a third party tool, and Semrush sells white label reports and an agency partner listing as add ons.

Alternatives to Profound for done for you work

Every tool here, Profound included, is software you run yourself. For done for you AI search work, you hire an agency. Ante Agency charges $6,000 a month flat, on 3 month contracts.

Why one run per prompt can mislead

Results change from run to run, and Google does not show an AI Overview on every search. In my Profound trial, 2 disagreements came from Profound getting no AI Overview where my own Google AI Mode run of the same question named the client. Run your important prompts more than once before you act on a single result.

Ante Agency wrote this guide and doesn't sell, resell, or take payment from any tool listed here. Every tool fact comes from that company's own site, checked when this guide was last updated. I tested Profound hands on and did not test the other tools.

Sources

1. Profound homepage, https://www.tryprofound.com, checked November 4, 2026
2. Profound pricing, https://www.tryprofound.com/pricing, checked November 4, 2026
3. Peec AI homepage, https://peec.ai, checked November 4, 2026
4. Peec AI pricing, https://peec.ai/pricing, checked November 4, 2026
5. Otterly.ai homepage, https://otterly.ai, checked November 4, 2026
6. Otterly.ai pricing, https://otterly.ai/pricing, checked November 4, 2026
7. Scrunch AI homepage, https://scrunch.com, checked November 4, 2026
8. Scrunch AI pricing, https://scrunch.com/pricing, checked November 4, 2026
9. Scrunch AI agencies, https://scrunch.com/agencies, checked November 4, 2026
10. AthenaHQ homepage, https://athenahq.ai, checked November 4, 2026
11. AthenaHQ pricing, https://athenahq.ai/pricing, checked November 4, 2026
12. AthenaHQ agencies, https://athenahq.ai/agencies, checked November 4, 2026
13. AEO Vision homepage, https://aeovision.ai, checked November 4, 2026
14. AEO Vision pricing, https://aeovision.ai/pricing, checked November 4, 2026
15. AEO Vision agency pricing, https://aeovision.ai/agency-pricing/, checked November 4, 2026
16. Rankshift homepage, https://rankshift.ai, checked November 4, 2026
17. Rankshift pricing, https://rankshift.ai/pricing, checked November 4, 2026
18. Indexly homepage, https://indexly.ai, checked November 4, 2026
19. Indexly pricing, https://indexly.ai/pricing, checked November 4, 2026
20. Indexly features, https://indexly.ai/features, checked November 4, 2026
21. Rankscale homepage, https://rankscale.ai, checked November 4, 2026
22. Rankscale pricing, https://rankscale.ai/pricing, checked November 4, 2026
23. Rankscale features, https://rankscale.ai/features, checked November 4, 2026
24. Ahrefs Brand Radar, https://ahrefs.com/brand-radar, checked November 4, 2026
25. Ahrefs pricing, https://ahrefs.com/pricing, checked November 4, 2026
26. Semrush pricing, https://www.semrush.com/pricing/seo-ai-search/, checked November 4, 2026
27. Ante Agency pricing, https://anteagency.ai/pricing